Two iconic Kiwi brands – Harraways and Whānau Āwhina Plunket – have partnered up to support Kiwi families and whānau in a new national campaign encouraging parents and caregivers to share their stories.
The campaign is launching in February 2021, when you’ll be able to nominate Homegrown Heroes by visiting harraways.co.nz/hero or get in touch with the brands directly via their social media accounts, @harrawaysNZ or @PlunketNZ.
“The Homegrown Heroes campaign is a wonderful acknowledgement for the role parents and caregivers play in the development of our pēpi and tamariki. This will be a platform for parents to share each other’s stories, gain strength and encouragement, as well as ideas. It is so important we acknowledge our homegrown heroes, especially now as we navigate our way through a pandemic and the struggles many of our whānau are facing,” said Amanda Malu, CEO of Whānau Āwhina Plunket.
“We want to acknowledge the crucial role parents/caregivers play in nurturing their families through good times and bad. This year certainly has been challenging and these homegrown heroes continue to tirelessly support the physical, emotional, social and intellectual needs of their children regardless of what’s going on around them,” says Harraways CEO, Henry Hawkins.
Harraways is committed to providing Kiwi families with nutritious, affordable, South Island grown oats. Their Dunedin mill was established during the southern gold-rush of the 1860s by Henry Harraway and still remains on the same site. Over this 153-year journey, Harraways fueled Kiwis through world wars, recessions and now pandemics.
Whānau Āwhina Plunket is on a journey to make the difference of a lifetime for tamariki in those vital first 1000 days of life. It was established by two Karitāne (small coastal Dunedin town) Māori midwives and healers, Mere Harper and Ria Tikini, when they took an ailing new born to their neighbour Dr Truby King to help restore the baby’s health. That was the first Plunket baby and a year later, the Karitāne Home for Babies opened in Dunedin.
It certainly makes sense for both brands to team up in an attempt to meet the needs of whānau across Aotearoa.