Few beauty looks have the staying power of a classic red lip. Timeless, confident and instantly polished, it has long been the go-to for women wanting to make an entrance – whether that’s on the runway, in the boardroom or simply heading out for the evening.
Now Australian beauty brand MECCA MAX is leaning into that enduring appeal with the launch of Runway Red, a limited-edition lip duo inspired by the much-anticipated release of The Devil Wears Prada 2, arriving in cinemas from April 30.
The collaboration marks MECCA MAX’s first partnership with The Walt Disney Company across Australia and New Zealand, bringing together two names synonymous with bold style and statement-making glamour.
A Red Lip with Main Character Energy
The Runway Red set includes two of MECCA MAX’s most popular lip products – the Pout Pop Matte Lipstick and Pout Pencil – paired to create a polished, high-impact red lip.
The shade pairing has been carefully chosen to deliver a look that feels both classic and modern. The lipstick, in the shade Personal Brand, offers rich matte colour with full coverage and long-lasting wear, while the liner, in Stylish, helps define and shape the lips for a clean, precise finish.
Together, they create a bold crimson lip designed to feel effortless but unmistakably confident.
A Collectible Beauty Moment
Part of the appeal lies in the packaging itself. The lipstick arrives in a gold collectible case featuring the instantly recognisable Devil Wears Prada heel motif – a subtle nod to one of fashion cinema’s most iconic symbols.
Inside, the signature heel detail continues, turning the product into more than just a makeup essential – it’s also a keepsake for fans of the film and lovers of beauty packaging alike.
It’s a playful reference to the original film’s lasting cultural impact, which remains closely tied to fashion, ambition and unmistakable personal style.
Where Beauty Meets Pop Culture
According to MECCA MAX, the collaboration was designed to capture the shared spirit of both brands: bold colour, confidence and a little dramatic flair.
For many, a red lip remains more than makeup – it’s a statement. And with Runway Red, MECCA MAX is betting that statement still speaks volumes.