Queenstown has been ranked 25th of the 100 most loved destinations in the world by the Tourism Sentiment Index. It’s the only New Zealand destination to make the list. Last year, Queenstown ranked 44th.
The Tourism Sentiment Index conducted an intensive study of its data – more than 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations – to identify the 100 Most Loved Destinations. Tourism Sentiment Index is cutting-edge technology that applies the power of artificial intelligence to the challenge of extracting sentiment from human expression.
Destination Queenstown chief executive Mat Woods says he is absolutely delighted by the ranking: “It really does reflect Queenstown’s global appeal and popularity and within that sentiment – our incredible environment. This awareness of our reputation is going to be incredibly helpful for us to communicate with visitors, as we start our journey towards regenerative tourism and becoming carbon zero by 2030”.