Best books to brush up on your business skills and get you inspired.
THE POCKET BOOK OF MARKETING AND SALES, KIM ALLEN
Kim Allen, an accomplished New Zealand business leader with over 30 years’ experience in sales and marketing, spends his time developing and growing SMEs and helping business owners achieve balance and growth, without the burnout.
The tips and action points in this book aim to help SMEs stay in business. They highlight the importance of delegation, asking for help and not losing sight of our dream. He reminds us to share our vision with our people and to train, develop and invest in them, be decisive and consistent, and make decisions that will inspire and grow the business.
Allen also stresses the importance of marketing and sales and how a few small shifts in thinking can make a big difference to results.
HOW I BUILT THIS, GUY RAZ
Award-winning podcast creator Guy Raz has interviewed more than 200 highly successful innovators from around the world and in How I Built This he shares priceless tips, insights and inspiration for anyone on the entrepreneurial journey.
Raz finds the commonalities and challenges different founders have gone through and weaves their stories into topics that make for interesting reading. Some of the entrepreneurs Raz features in the book include Tim Brown of Allbirds, Daymond John of FUBU, Jane Wurwand of Dermalogica, Whitney Wolfe of dating site Bumble, to name a few. The challenges faced by the Airbnb founders is also an interesting read.
A great book for entrepreneurs looking for inspiration and encouragement on their sometimes challenging journey.
NOT A LIFE COACH, JAMES SMITH
James Smith became an Australian bestselling author with his first book Not A Diet Book and is back with his second installment, Not A Life Coach. Indeed, Smith is not a life coach but, in this paperback, he will push your boundaries, dismantle everything you believe about happiness and fulfillment and crush your limiting beliefs, all with the help of tough love and hard- hitting home truths. Smith challenges you to take control of your life and covers a wide range of topics, including values, success, mindset, perception, comfort zones and escapism.