Established in 1947, and run by mother-daughter duo Julie Hammon and Alexandra Hammon-Elliott, the brand has a long and proud family history in the retail jewellery industry.
At their boutique in Downtown Tauranga, Julie and Alexandra have created a true enclave of bespoke jewellery, watches and giftware from all over the world. The impressive selection includes masterpieces of various gemstones and metals but their focus has always been diamonds. “Trends come and go but the diamond always stays the gem of choice,” they say.
As a family business it makes Julie and Alexandra happy to see other families start and grow their own jewellery heritage. It often begins with an engagement ring for a young couple who later return for accessories to celebrate important milestones.
Remodelling older pieces, repurposing gemstones and repairing watches are an important part of their business, allowing people to gift a new life and modern appeal to jewellery that has been lovingly passed down the generations.
“After more than 70 years in business, we have certainly evolved but what I love is that our core values remain the same – supreme service and gorgeous products,” says Alexandra.