focus is happy to announce two Instagram workshops on 20th February:
For the past few years we’ve been quietly working on Instagram behind the scenes – advising our advertisers on better strategies for their social media, sometimes even taking over their accounts. But in 2020, we’re finally making our expertise and knowledge accessible to everyone with a series of workshops we’ll be doing throughout the year.
The first focus Instagram workshop is scheduled for 20th February at The Raft (65 Chapel
Wondering which workshop to attend?
During ‘Blast off‘ we’ll quickly go through all the features of Instagram to make sure you never miss your DMs or accidentally post Stories to the main feed again. Some of the things we’ll cover are: how to write a killer search-optimised bio that will attract new clients to your business, how to set up your Instagram shop and sell online, where to find and how to use hashtags that will expose you to hundreds (thousands, millions… how big is your dream?) of new potential clients, how to take better photos for Instagram, what things to keep in mind before, while and after posting updates to maximise their efficiency and effectiveness, why it’s important to analyse your Instagram audience and tailor your content to their needs and interests. Purchase your ticket here.
The ‘Crackerjack‘ session will dive deeper into the secrets of the Instagram algorithm and explore how you can benefit from using it instead of fighting it on a daily basis. We’ll talk about the latest trends and changes to the app and what that means for you and your business. Instagram is a visual platform, so it goes without saying, we’ll go through the most important rules and tips for staging and taking attractive photos that tell a story about your brand and beautiful, engaging Stories, that have become the main promoting tool for businesses these days, with and without the use of any additional apps. During this 3-hour course, you’ll also learn everything about the most powerful, tried and tested by successful entrepreneurs, strategies for growing your audience, engagement and, as a result, boosting your sales and keeping your product visible online. Purchase your ticket here.
Each course will be tailored specifically for people in the room, so the earlier you book the more tips for your particular niche and your account we’ll be able to include in our presentation. Book your spot by purchasing your ticket online or emailing info@focusmagazine.co.nz. Don’t forget to mention your Instagram account and niche in the email!

Meet our speaker, Kseniia Spodyneiko. Kseniia is an online editor at
She started her career as a social media manager with Cosmopolitan Russia before being promoted to digital director and then moving on to Marie Claire. She’s been using Instagram since its launch in 2010, scored collabs with BMW, Travel Maldives, OPPO and other international brands.
Now, through focus, she helps local businesses like Pyes Pa Dentists, Bodysense Pilates
