LSKD, the dynamic Australasian activewear brand known for its high-quality, functional sportswear with a streetwear aesthetic is delighted to announce the launch of its first-ever physical store in Takapuna, Auckland. This marks a significant milestone for LSKD as they expand into New Zealand, a country they have deep ties with as part of their mission to inspire people to be 1% better every day.
The store opening on Saturday, 30th November will coincide with the Takapuna Christmas Carnival, an exciting local event that will shut down Hurstmere Road for festivities. The new flagship store represents not only LSKD’s physical presence in New Zealand but also a growing commitment to building a strong local community.
LSKD’s journey began when Jason Daniel, an avid BMX freestyle and Motorcross rider, was nicknamed “Loose Kid” by his friends for his daring spirit — an energy that has driven the brand’s ethos of chasing adventure and pushing boundaries. What started with T-shirts and stickers sold trackside has grown into a globally recognised activewear brand, with sales surpassing $100 million and a rapidly expanding retail footprint across Australia, the U.S., and now New Zealand.
LSKD’s presence in New Zealand has already been significant, with $10 million in online sales to Kiwi customers. “We know there’s demand here, and opening a physical store gives people the chance to touch, feel, and try on the apparel, something online can’t fully replicate. Retail is rebounding in New Zealand, and we’re stoked to be part of that recovery,” says Daniel.
The company plans to continue its expansion, with ten more stores planned for New Zealand next year, starting with Auckland, Christchurch, and Mount Maunganui.
LSKD is not just about selling products; they’re passionate about creating communities and supporting local economies. The Takapuna store will hire locally, and LSKD is eager to embed itself within New Zealand’s active lifestyle and athletic culture. The brand has partnered and is looking to partner with more athletes across various disciplines and holds a deep respect for Kiwi sporting legends like the All Blacks – they even onboard their staff with bestselling book Legacy by James Kerr which provides an inside look at the culture and leadership principles of the All Blacks – one of the most successful sports teams in the world.
LSKD is also proud of its sustainability efforts. Through initiatives like Project Earth and collaborations with organisations such as Upparel they aim to minimise waste and responsibly recycle or repurpose apparel. As part of the grand opening in Auckland, LSKD will host a tights and shorts swap, inviting customers to bring in their pre-loved tights or shorts to exchange for a brand-new LSKD pair. “This initiative has been a hit in Australia, with customers lined up and around the block and we’re sure the Kiwi community will love it too,” says Daniel.
To celebrate the store launch, LSKD is offering exclusive deals the day after Black Friday, including limited-edition local products, such as special Auckland-themed tees and hoodies. The first 600 visitors will also be able to participate in the tights and shorts swap event, where they can exchange pre-loved activewear for new items.
“New Zealand is a country of passionate, driven individuals, and we’re excited to bring LSKD’s mission of inspiring people to be 1% better every day to life here,” adds Daniel.
LSKD Store Opening:
Saturday, 30 November
Doors open at 8.30am
Shop 2A-2D, 21 Hurstmere Road, Takapuna Beach, Auckland
The store launch will coincide with the Takapuna Christmas Carnival (9 AM – 4 PM), a free event featuring performances, entertainment, food stalls, and a visit from Santa in Waiwharariki Anzac Square and along Hurstmere Road. For more information, visit lskd.co or follow LSKD on Instagram @lskd
