Ever noticed how a city looks completely different depending on the time of day or the weather? Dulux is bringing that idea to life in Mount Maunganui with a digital billboard that changes colour based on its surroundings.
Positioned on McDonald Street, Dulux Colours of New Zealand LIVE is a dynamic campaign that uses real-time imagery that reflects the shifting tones of the Mount – whether it’s the warm hues of a sunrise, the deep blues of an evening commute, or the muted greys rolling in before a Bay of Plenty downpour. The Dulux swatches on the billboard update every two minutes, showing just how much the city’s colours evolve throughout the day.
“Nature creates some of the best colour schemes, and this campaign brings that to life in a really engaging way,” says Shontelle Crosswell, Dulux NZ Head of Marketing.
“Whether it’s a bright, sunny day or some classic coastal rain, the billboard will reflect the colours of its surroundings – so no two moments will look the same.”
Alongside the campaign, Dulux has launched the ‘Find Your Dream Colour Scheme’ guide – a go-to resource for homeowners looking for the perfect exterior paint colours, inspired by the places and landscapes we love.
The billboard will be live for six weeks, catching the eyes of commuters and locals as they move through the heart of Mount Maunganui.
Keep an eye out next time you’re driving through – you might just find inspiration for your next home project.
