There are beauty tools… and then there are beauty tools that feel like they stand for something bigger.
The new ghd Dusted Pink Limited-Edition Collection sits firmly in the second category.
This year, ghd has taken some of its award-winning styling tools and reimagined them in a soft, elegant dusted pink finish – including the much-loved ghd Chronos, now featuring a limited-edition heart design that feels like a little reminder of love every time you style your hair.
And honestly? It’s the kind of detail that makes your morning routine feel just a bit more special.
Every tool in the collection comes with a matching dusted pink heat-resistant bag (because we all know the reality of last-minute packing and rushed styling), making it as practical as it is beautiful.
But what really sets this collection apart isn’t just the colour.
It’s the purpose behind it.
For over 23 years, ghd’s pink campaigns have been part of something much bigger than hair styling. Globally, the initiative has raised over $25.5 million for breast cancer charities, and that impact continues to grow year after year.
Here in New Zealand, ghd partners with the Breast Cancer Foundation NZ (BCFNZ), helping to raise awareness around the importance of regular self-checking and early detection – conversations that genuinely help save lives.
And with every purchase from the Dusted Pink collection, $20 is donated directly to BCFNZ.
It’s a small action that adds up in a big way.
There’s something powerful about everyday products carrying a message like this – a reminder that confidence isn’t just about how you look on the outside, but also about looking after yourself properly too.
Because at its heart, this campaign isn’t just about styling tools.
It’s about women supporting women, awareness that matters, and making space for conversations we shouldn’t ignore.
If you’d like to learn more about self-checking and the signs of breast cancer, you can visit the Breast Cancer Foundation NZ website for clear, supportive guidance.
And if you do find yourself reaching for a new styling tool soon, this collection might just feel a little more meaningful than most.
Soft pink. Real impact. Everyday empowerment.
All styling products and tools are available in the best salons, retailers, and online.
