What do you get when you combine a love of the ocean and all things organic?
In the case of Tauranga accountant Karen Hind, a new business venture!
Karen has introduced a new luxury, certified organic, seaweed-based skincare range to New Zealand, that will resonate with anyone who shares her love of the sea.
VOYA is the world’s first range of certified organic, seaweed-based skincare and spa treatments, made with seaweed that is hand-harvested under special license from the wild Atlantic coast of Ireland.
Used by some of the world’s top spas and hotels, including Burj Al-Arab, Ritz-Carlton, Waldorf Astoria and Mandarin Oriental, VOYA is also the skincare product of choice for Emirates 1st and Business Class.
“I have to confess I have never been someone who uses a lot of beauty and skincare products, partly because my skin is so reactive. In fact, the ocean has always been my go-to for keeping my skin fresh and clear,” says Karen.
“VOYA is the first skincare product I’ve experienced that really works for me. It’s like having all the goodness of the ocean concentrated in a bottle.”
VOYA has its roots in the 300-year-old Irish tradition of seaweed bathing to relax and relieve pain.
“Seaweed filters the ocean for nutrients, making it the plant world’s most powerful antioxidant. No other plant has a comparable quantity of minerals and vitamins, and it is known for its anti-inflammatory, anti-ageing and therapeutic properties,” says Karen.
“There is no major industry on the West Coast of Ireland so its waters are some of the most unpolluted on earth. All the seaweed used in VOYA’s products grows wild and is harvested sustainably, under special licence, which was a big plus for me.”
There are currently no laws to guarantee that health and beauty care products labelled as organic are true-to-label so, for the sake or integrity, VOYA sought certification from the UK Soil Association and the Irish Organic Farmers and Growers Association.
“Organic products reduce the number of chemicals in contact with your skin, which can be up to 200 a day,” says Karen.
Another selling point for Karen was VOYA’s Wellness for Cancer accreditation.
VOYA recently became the first spa product house worldwide to receive the accreditation, which is backed by the Global Wellness Institute, a non-profit organisation that aims to empower wellness worldwide through education about preventative health and wellness.
To attain accreditation, spas must first understand the theory and foundations behind cancer. Just as medical specialists treat it as a chronic disease focussing on the physical act of improving health, spa professionals are taught how to bring compassion, sensitivity and mindfulness into the treatment room.
Training covers a broad spectrum, including client comfort, the benefits of touch and how best to bring these elements together in a calming manner. Spa therapists need to ensure that individuals feel complete tranquillity to allow for their bodies to experience a deep sense of peace both physically and mentally.
“VOYA products are based on the highest quality botanical ingredients and aromatherapy oils, and contain no parabens, dioxins, sulphates, mineral oils or petrochemicals, perfectly complimenting the ethos and purpose of Wellness for Cancer,” says Karen.
“We will have some exciting news soon about VOYA spa treatments coming to New Zealand. All spas that choose to offer our treatments will be encouraged to train their therapists in how to administer them in a way that is cancer-friendly.”
Voya skincare products can be purchased at: www.voya.nz