An artificial intelligence-powered super engine has been created in New Zealand and it promises to revolutionise the speed and efficiency by which data is transformed into rich insightful knowledge, saving businesses hours in data analysis, improving productivity and allowing them to use their data smarter.
An insight generator named Hey Yabble was announced at Techweek 2021 this Wednesday, 26 May. Its co-founders Kathryn Topp and Rachel O’Shea have vast experience in research and marketing and are the brains behind the successful innovative market research digital platform Yabble, which connects with over 62 million consumers worldwide.
“Hey Yabble is a “disruptive” tool that changes the way we traditionally approach market research. By combining five different technologies and more than 20 years of expertise, we are extremely proud to have been able to deliver a first-in-class AI powered insights generator that will impact the industry and businesses, both big and small, around the world.”
Kathryn Topp
So, what’s so special about this tool? On average, an expert would take approximately 3.3 hours to handle 1,000 survey responses. Hey Yabble can process the same data in just 47 seconds! It also provides a full analysis of the coded data with an insight report of its findings and suggested priorities.
While the programme will only be launched to businesses from late June, some of local companies have already had a chance to beta-test it. Here is what Sky New Zealand’s Customer Experience & Insights Manager Jeremy Duffin had to say about their experience: “We’ve been really impressed with the new Hey Yabble tool, it’s incredibly fast and accurate. In comparing Hey Yabble outputs to those created by our insights team, we were able to confirm the accuracy and speed of analysing complex questions, as well as uncover a couple of emerging trends.”
