RevitaLash® Cosmetics is a proud, year-round supporter of Breast Cancer Awareness and Fundraising via their Eternally Pink® pledge. This year, in addition to their year-round pledge, RevitaLash® Cosmetics is proud to announce the company’s global October 2022 Pink Program campaign.
The RevitaLash® Cosmetics’ story began with a gift of love from a husband to his adored wife suffering from breast cancer. Today, the company led by founder and CEO, Michael Brinkenhoff, M.D., continues to honour the legacy of Dr. Brinkenhoff’s late wife and RevitaLash® Cosmetics Co-Founder Gayle Brinkenhoff, who was diagnosed with metastatic breast cancer at age 32. The team is dedicated to extending the circle of love and support to all those affected by this disease through its annual Pink Program efforts.
This year, from October 1 through October 31, the brand’s award-winning products will be housed in premium pink sleeves to honour the cause. For every Pink Sleeve RevitaLash® Advanced (3.5ml/2.0ml) and RevitaBrow® Advanced (3.0 ml) sell, the company will donate $2 USD to support City of Hope’s efforts in Ethiopia and other breast cancer foundations around the globe, up to a maximum donation of $140,000 USD.
In New Zealand, for every pink product sold throughout the month of October, a one-month supply of RevitaLash® Advanced Eyelash Conditioner, RevitaBrow® Advanced Eyebrow Conditioner, or their new RevitaLash® Advanced Sensitive Eyelash Conditioner will be donated to Look Good Feel Better NZ, up to a maximum of 4000 units.
RevitaLash® Cosmetics New Zealand are also planning to hold their annual ‘Eat Drink Pink’ Fundraising Event on 30 October to fundraise for local charity Pinc and Steel who provide support to people affected by cancer with their cancer treatment rehabilitation programmes.
Internationally, the October 2022 Pink Program focuses its efforts on supporting City of Hope’s Ethiopia Breast Cancer Initiative, a program to bring breast cancer screening and treatment to the women of Ethiopia, a region that currently has the highest mortality rates worldwide.
The initiative will help fund a nursing education pilot program to train 20–30 nurses, aiming to scale up and expand into a train-the-trainer program in 12 sub-Saharan African countries, eventually reaching approximately 360 nurses.
It will also focus on a pathology capacity building, aiming to improve breast cancer diagnosis and treatment by training laboratory technicians and providers in tissue processing and analysis, and on strengthening breast cancer treatment in a hospital in Hawassa, Ethiopia which serves 23 million people.
City of Hope is one of the largest cancer treatment and research organisations in the United States and is based in California.
The limited-edition Pink Sleeve products, RevitaLash® Advanced Eyelash Conditioner (3.5 ml NZ $189 or 2.0ml NZ $129) and RevitaBrow® Advanced Eyebrow Conditioner (3.0 ml NZ $159), will be available in selected spa and salon partners nationwide and online at revitalash.co.nz from 1 October 2022.
