The Body Shop has become the world’s first global beauty brand to achieve 100% vegan product formulations across all ranges including skincare, body care, haircare, makeup and fragrance. The entire product formulations portfolio has been certified by the Vegan Society. The trailblazing beauty retailer has achieved the ambitious target it set itself in 2021, when 60% of its products already carried the Vegan Society trademark.
The Body Shop was also the first beauty retailer to campaign against animal testing in cosmetics in 1989, with a fundamental belief that animals should not be harmed in the pursuit of beauty. While the fight continues for a worldwide ban on animal testing in cosmetics, for The Body Shop, a fully vegan product range is the next milestone in cruelty-free beauty.
The vegan cosmetics industry is predicted to grow with 6.31% compound annual growth rate between 2023-28 and reach $24 billion by 20281. With over one in ten young people saying that ‘vegan’ is an important factor in their health and beauty purchase decisions2, this move from The Body Shop also responds to growing customer demands.
The Vegan Society represents the global gold standard in vegan certification across multiple industries, providing a trusted trademark for The Body Shop products. The certification process is extremely thorough, with a meticulous assessment of every supplier and manufacturer of raw materials within the product catalogue. For The Body Shop, this meant over 4000 ingredients had to be validated for over 1000 products to carry the stamp.
1Research and Markets, Global Vegan Cosmetics Market Outlook, 2028, (May 2023).
