There’s something special about walking into a beautifully curated fashion boutique. It’s not just about finding something new to wear – it’s about discovering pieces that make you feel confident, effortlessly stylish and unmistakably yourself.
For fashion lovers in the Bay of Plenty, that experience is about to get even closer to home… and, it all happens TOMORROW!
After celebrating 20 years of dressing New Zealand women in timeless, sophisticated fashion with an unmistakable edge, STORM is opening the doors to its newest boutique in the heart of Mount Maunganui.
The opening marks an exciting new chapter for the much-loved New Zealand fashion label, bringing its signature blend of contemporary luxury and rock ‘n’ roll attitude to one of the country’s most vibrant coastal destinations.
For founder and Creative Director Deb Caldwell, the move has been a long time coming.
We’ve had so many loyal customers from the Bay of Plenty over the years, and Mount Maunganui has always felt like the natural next step,” she says. “It’s a place that attracts people who appreciate quality, individuality and style, which aligns beautifully with the STORM customer.”
It’s easy to see why the location makes perfect sense. While Mount Maunganui is known for its relaxed beach lifestyle, it’s also become a destination filled with boutique shopping, exceptional dining and a thriving creative community. It’s this blend of laid-back living and elevated style that makes it such a natural fit for the STORM aesthetic.
“I love the contrast between the relaxed coastal vibe and STORM’s timeless, edgy collections,” Deb says. “There’s something exciting about bringing a little rock ‘n’ roll to the beach.”
More Than Just Another Store
Opening a new retail space in today’s market is no small achievement, making this milestone even more meaningful for the brand.
Over the past two decades, STORM has quietly built a reputation for creating beautifully crafted wardrobe staples that transcend seasonal trends. Rather than chasing fast fashion, the brand has remained focused on quality fabrics, thoughtful design and clothing women can wear and love for years.
That commitment has helped build an incredibly loyal following.
“This isn’t simply about opening another store,” says Deb. “It’s about investing in the future of STORM and making it easier for both new and existing customers to experience the brand.”
She believes that staying true to the company’s values has been the key to its longevity.
“We’ve never tried to be everything to everyone. We’ve focused on creating timeless collections, exceptional quality and genuine relationships with our customers. That trust means everything to us.”
A Warm Welcome Awaits
The new boutique has been designed to offer the personalised shopping experience STORM is known for, giving customers the opportunity to browse the latest collections in a welcoming, beautifully styled space.
Whether you’re already a devoted STORM fan or discovering the brand for the first time, the Mount Maunganui store promises to become a destination for women who appreciate fashion that feels modern, confident and effortlessly wearable.
To celebrate the opening, Deb Caldwell will be in store on both Friday and Saturday, welcoming customers and sharing in the excitement of this new chapter.
If you’ve been looking for the perfect excuse to explore one of New Zealand’s most iconic fashion brands, this might just be it.
The new STORM boutique opens Friday 24 July at 197 Maunganui Road, Mount Maunganui.
