With long, sun-soaked days and humidity that lingers well into the evening, staying properly hydrated has become a non-negotiable. Between early morning workouts, walks on the beach and everything in between, there’s one drink we’ve found ourselves reaching for again and again this summer – SALTY™, the latest launch from New Zealand wellness brand No Ugly.
Designed for rapid hydration without the usual sugar hit or stomach upset, SALTY™ is New Zealand’s first still, clean, isotonic electrolyte drink to hit shelves in a sleek 500ml can. It’s refreshingly simple, scientifically smart, and – importantly – easy to drink when it’s hot.
Available in Berry, Citrus and Watermelon, with Blood Orange joining the line-up soon, SALTY™ has been crafted to support hydration during or after sustained physical activity. But you don’t need to be an elite athlete to appreciate it – it’s just as suited to long walks, beach swims, pilates sessions or those deceptively draining summer days when you’re constantly on the go.
Unlike many electrolyte drinks that lean heavily on sugar or sodium, SALTY™ takes a more balanced approach. Each can contains a precise blend of the five key electrolytes lost through sweat – sodium, potassium, calcium, magnesium and chloride – delivered in an isotonic formula designed for fast absorption and minimal digestive stress.
“World-class athletes told us they wanted smart salts, not salt bombs,” says No Ugly founder Aaron Taylor. “Something still, low-sugar, easy on the stomach and fast to absorb. SALTY™ was designed so you can push longer without the slog.”
The drink was originally developed to meet the demands of Anna Bramley, New Zealand’s World Women’s 40–44 Hyrox Champion, who relied on No Ugly products while training for – and winning – her division at the Hyrox World Championships in Chicago earlier this year.
“SALTY™ became my not-so-secret weapon in training and competition,” Anna said. “It’s the only electrolyte drink I’ve used that doesn’t upset my stomach and keeps me performing at my best – especially during endurance events where hydration balance is everything.”
Why SALTY™ Stands Out
What sets SALTY™ apart is its attention to detail. The drink is still, meaning no carbonation, no bloating and no uncomfortable post-workout burps. Its isotonic profile sits within the optimal osmolality range for hydration, allowing fluids to move quickly through the stomach and into the bloodstream – a key factor in preventing the dreaded “gut drag” that can slow you down mid-session.
“Many electrolyte products spike sodium and osmolality, which can actually delay hydration,” explains Sarah Walter, No Ugly Food Scientist. “SALTY™ keeps everything balanced, isotonic and still, helping hydration happen faster while keeping the stomach settled.”
It’s also low in sugar and calories, with clean carbohydrates from maltodextrin to support efficient absorption – no crash, no stickiness, no overly sweet aftertaste.
Each can even features a QR code linking to Liberty, No Ugly’s AI-powered lifestyle assistant, offering personalised hydration tips and wellness insights – a thoughtful touch for those who like their health support to feel a little smarter.
Flavours to Try
- Berry: A juicy strawberry–blueberry blend
- Citrus: Lemon-lime with a subtle grapefruit lift
- Watermelon: Clean, crisp and lightly sweet
- Blood Orange: Coming soon
SALTY™ is available at selected retailers, gyms and online
