In celebration of International Day Of The Girl (Oct 11th), Barbie is excited to announce that the Official Role Model for New Zealand in 2022 is Brianne West.
Brianne West is the person behind the world’s first zero-waste beauty brand, Ethique. She is being honoured and recognised by Barbie Role Models for her work as an environmentalist and social entrepreneurship.
Brianne, a true trailblazer, is among this year’s global line up of Barbie Role Models including the Founder of American Television Production Company Shondaland, Shonda Rhimes.
Mattel is proud that Barbie is partnering with women entrepreneurs and role models to inspire the next generation of leaders and dreamers.
Barbie Role Models illuminate the theme INSPIRING FOUNDERS, shining a light on 12 women from around the world to remind girls they can be anything. These women are leaders in their respective industries of entertainment, education, wellness and more, honoured with a one-of-a-kind Barbie doll in their likeness – the highest honour the brand can bestow – as they continue to provide opportunities and inspiration to girls everywhere.

